WK 1: Creativity

“The ability to transcend traditional ideas, rules, patterns, relationships and to create meaningful new ideas, forms, methods, interpretations, etc”. (dictionary.com, 2014).

What is creativity? This was the topic of our very first lecture in this unit, it opened our minds to the broad and undefinable subject of creativity which was needed for us to properly engage in the learning ahead.

we discussed among ourselves what we thought creativity was; “something that comes from within a person, comes from their thinking, feeling and circumstances. Its something new, unique, an original idea, inspired”.

We learned that there is no true definition of creativity but there is many theories; psychologists  and intellectuals alike have spent their lives researching and coming up with their answers to creativity.

In the weeks reading we were introduces to the numerous theories of creativity; there are some more widely accepted than others but again it all comes down to personal opinion or theory.

The three classic theories of creativity are Psychoanalytic, behaviorist, and self actualization. Psychoanalytic is particularly famous because its highly disputed and un-liked, it suggests that “human creativity stems from an unconscious conflict between the primitive sexual urges and the repressed influences of our learned social conscience.” (D,G. 1981). The behaviorist theory (which i personally like) focuses on  reinforcement for correct behavior, concluding that the things we do are the result of prior learning and rewarded behavior. Thirdly there is the self actualization theory that bases a persons creativity and its extent on the individuals choices and circumstances to be creative. There are also a whole lot more alternative views which have many convincing points and possibilities to think about.

In our workshop we all split into groups for each section of the reading, we then read that theory and once finished we all switched around so we could share the main points of the theory we read. After this we had small group discussions on what theories we supported most and why. This became quite heated as everyone had different ideas about creativity and how their lives represent the theory they support.

In my group one girl was adamant that the investment theory was true as she has become more artistic and more capable since she has studied art at uni, where her arty friend still paints on doors and wouldn’t know how to meet the standards to take her art to galleries or be more than an armature artist. Another girl argued against this taking from the special talent theory, that if you are talented enough you will go far, if you have no artistic ability then your hardly going to get far by studying art at uni.

In the end we came to a class conclusion that creativity is something that cannot be defined definitely but that it is different to the individual. Creativity results from our past experiences, our social/cultural context, out genetics, our prior learning and so much more. Creativity is affected by our exterior and interior circumstances, what ever that means is up to you. One thing i know is that every person is creative and that no persons creation is completely original.


D, A. G. (1981). “Creativity is forever”. Virginia, USA. Kendall Hunt Publishing Company

Ewing, A. (2014). PDF lecture notes, week 1. retrieved from Blackboard: http://blackboard.ecu.edu.au/


Wk 7: Copyright

copyright black and white.jpg-550x0

“The Australian Copyright Council is an independent, non-profit organisation. Founded in 1968, we represent the peak bodies for professional artists and content creators working in Australia’s creative industries and Australia’s major copyright collecting societies”. (C,C. 2014)

Basically if your are the original producer of  musical or creative content, Australia says you have the rights of ownership to it and that your work should be protected from plagiarism. Owners of copyright have a number of exclusive rights over their material. And they have the legal right to take action if someone else uses their material without permission, sometimes criminal proceedings can also be brought.

What is the reason for copyright laws?

Copyright law creates incentives for people to invest their time, talent and other resources in creating new material- particularly cultural and educational material, which benefits society. The law not only deals with copyright rights but also deals with performers’ rights and the “moral rights” of individual creators.

My Argument: what is original content? Isn’t all creativity inspired or taken from something else?

Copyright laws only protect the content its self, it doesn’t protect ideas, styles or techniques. Nor does it protect information, names, titles or slogans. The Copyright Act 1968  “allows people to use copyright material without the copyright owner’s
permission in certain situations. These include making a “fair dealing” for certain purposes.” (C,C. 2014). This means that there are acceptable reasons to use copyright content in a way that is only reserved for the owner. Certain situations include education, libraries, governments using the material for research, study, news reporting and criticism.

What if the contents for personal use or there’s no money being made from using it?

We can all relate to this question as our modern culture is entwined with the bending of copyright law, we buy pirated DVDs, we download illegal music and software, TV shows, movies, we file share, we jailbreak our devises and so much more.

It seems that breaking copyright laws is accepted because its done by everyone and there’s no consequences really, it would only seem unlawful if you were making a business out of it or a public statement.

In this weeks workshop we had a debate on the issue- For & Against Copyright laws

There were many convincing arguments brought on each side:


  • an unknown/less famous artist should be protected from bigger companies or more famous artists stealing their work (there are many examples in the media; Larrikin music’s “Kookaburra” vs. Men at work’s “down under”
  • File sharing and torrent downloads may be for personal use but they cause the artists to loose millions of dollars in song purchases.
  • Pirate versions of content supports criminals and their practices, pirated DVDs are part of bigger more sinister crimes.
  • The person who created the content should have the right to gain from it and no one else, its their work.
  • There has to be laws and rules otherwise the smaller people would have no stand against the bigger richer people-businesses.


  • In this digital age the copyright laws cant keep up with the rate that technology is moving, we download what we want when we want for free and they cant do anything about it.
  • Creativity is never original it is sourced from our experiences, things we’ve seen and are inspired by. How can someone own something that is not entirely form them in the first place?
  • Copyright came about in a different time and era, it was created to prevents copies but crushes creativity.
  • Copyright covers too many things, if it was re considered and altered to modern practices it could be effective-

From the debate we all came to a conclusion that of course there needs to be laws, and laws will always be broken. But the current copyright laws seem to be dysfunctional in our technological and fast paced world today. Some areas seem to work, like in cases with film and music plagiarism where massive stars and business have the ability to battle against each other with their endless money. But mostly copyright has no standing/value, we are going to download and we are going to do it fast and free. Where going to watch TV shows and films before they air and where going to do all the unseen illegal stuff we can get away with.

Copyright has its place but it needs to be reviewed and changed, rules need to be different for different thing- the music industry doesn’t function like computer software and so on. People do have a right to gain from their creative content but i don’t know where i stand on owning it and everything about it. Maybe there needs to be different incentives or ways of going about things- copyright could be something you buy?


(may, 2009). “Copyright and wrongs”. Received from The economist: http://www.economist.com/debate/days/view/310


Spoor, G. (2014). “Creative property, Copyright & Cultural production”. Retreived from Blackboard: http://blackboard.ecu.edu.au/

Australian copyright council. (2014). “Do i have a copyright question?” Received from: http://www.copyright.org.au/

Wk 9- Creative Environments

What is a creative environment? And what is the relationship between the environment and creativity?

A Creative environment is the physical, social, and cultural environment in which creative activity occurs. An environment is successful when it enhances the ability of the individual or group to engage in creative practices.

Relationship= The environment (surroundings, conditions) aid the Creative Process (ideas, methods, product)

Making up a creative environment:

  • The physical environment, includes the location, atmosphere, material surroundings
  • The Social environment, includes the culture that the individual was educated or lives in, and the people and institutions with whom they interact (communicate). Can be in person or through media*
  • The cultural environment, ideas, customs, values, beliefs and social behaviour of a group of people. Supported collectively*

These contexts can be shaped to enhance the creative productivity of the individual and collaborative groups within the environment.


Colour can be used to evoke different moods and emotions within a space

Ergonomics- Scientific discipline that studies the interaction between humans and their environment-the person and their workspace.

Having the ability to collaborate and work individually

Dim Mood lighting for creativity-Research has found that dim lighting helps us to feel less constrained and free to explore and take risks

Having room temperatures around 25*C, this is a stable temp for individuals to concentrate.  Their not wasting energy shivvering and trying to keep warm or sweating and feeling over heated.

Research has also found that ambient/natural noise is the correct noise level for creativity, rather than pure quiet which is for concentration and loud noise which is distracting.

Creative Collaboration:

A group of collaborators with different skills and abilities coming together to solve a problem or produce something new.

In a collaborative team each member carry’s out a different role. In an adverting team for example there might be a Project director, copywriter, editor, graphic designer, web developer and accounts manager.

The first step in the production process is creating a concept, this is a formulation of the general theme or idea of the advertising. Copywriters then compose the script or wording for the advertisements, and the artists and graphic designers create any necessary artwork. Subsequently, an editor proofreads the advertisement for errors and submits the final ad copy. And an advertising manager, in turn, ensures that the message and content of the advertising is commensurate with the overall marketing strategy.

“There are a number of important differences in driving forces behind individual and collaborative creativity. By understanding factors that influence collaborative creativity we can devise ways to promote and enhance it.” (COTACM, 02)

collaborative teams are effective when all the individuals in their different roles engage together to effectively produce a desired outcome. Practices and tools can be implemented so the individuals engage together for successful creativity- effectively come up with ideas and concepts?

“What tools, methodologies and practices can support creativity of individuals in interdisciplinary teams?”….

  • Project manager- to guide the creative process, maintain focus of group, encourage development of ideas, thoughts, encourage active listening.
  • Techniques- brainstorming, mind mapping, synetics, nominal group techniques, etc.
  • Team ethos- to be accepting of diversity, allowing different forms of communication, non-judgmental/ critical of ideas and thoughts, freedom to be unique, to value each other, let every individual speak and have input (no bad or wrong ideas).
  • Time- appropriate amount of time to develop ideas, breaks to refresh, and some time constraint to push process.
  • Thoroughly understand what the business stands for, their values and principals.

(COTACM, 2002) suggests that the below strategies could aid collaborative creativity-

  • Computing technology
  • Devising a shared language
  • Developing a common understanding of the artistic institution and visions.
  • Engaging in extensive discussions and what-if sessions.
  • Sharing knowledge resources

 Creative Environments are a particularly significant focus for businesses and industries today. Creative collaborations are studied so that environments can be shaped to better able a team or an individual to engage in the creative process and in turn produce something better (more innovative, unique).


Creativity (2014). Encyclopedia Britannica, Article. Retrieved from:http://www.britannica.com/EBchecked/topic/142249/creativity

Gorny, E. (2007). “Creative environments”. Retrieved from: http://creativity.netslova.ru/Creative_environment.html

Strategic thinking (2014). “How to have a good idea”. Retrieved from stratergy by design: http://strategybydesign.org/how-to-have-a-good-idea/

Smith, G. (feb, 2014). “How to assemble a creative team that clicks”. Retrieved from: http://www.entrepreneur.com/article/231366

creativity articles (2014). “Creating a creative climate”. Retrieved from: http://creatingminds.org/articles/creative_climate.htm

Schawbel, D. (July, 2013). “5 ways to foster creativity at work”. Retrieved from: http://quickbase.intuit.com/blog/2013/07/03/5-ways-to-foster-creativity-at-work/

Cooper, B. (Feb, 2014). “The science behind your ideal work environment”. Retrieved from:http://www.fastcompany.com/3026715/work-smart/the-science-behind-your-ideal-work-environment